Hitwise has been purchased for $240 million by credit checking company, Experian Group Ltd. Hitwise is a leading marketing intelligence provider which tracks internet usage and reports on almost a million websites a day.
Experian wants to shift its emphasis towards the internet following the purchase. Don Robert, Experian’s chief executive, said: “We have been successfully repositioning our marketing solutions business to meet our clients’ needs as they continue to switch more of their advertising spend online.”
Andrew Walsh, COE of Hitwise, added: “Over the last 10 years, Hitwise has developed a truly unique digital intelligence service that helps inform the online marketing strategies of 1,200 clients around the world every day.
“We are excited to become part of Experian, having worked with them for over four years. We will now be able to accelerate Hitwise’s growth and profitability through access to Experian’s wider pool of data, tools and clients, while more quickly expanding our global footprint.”
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