Aegis has acquired the full service event and experiential marketing agency Vivid Marketing.
Vivid was founded in 1998 and is head-quartered in Smyrna, Georgia. It provides customised event marketing and field execution services across the US.
Its services include mobile marketing activation, on-site promotions, branded product sampling, new product launches, consumer retail displays, and entertainment marketing services.
Aegis is already well-established in the US with agencies that complement Vivid Marketing’s offering such as Velocity Sports & Entertainment, a leading sports and entertainment lifestyle marketing agency.
Robert Lerwill, Aegis CEO, said: “The strategic importance of event marketing is growing within the marketing mix. Vivid is a high quality business that enhances our strategy of offering clients a full range of marketing services. Our Vivid and Velocity offerings will give Aegis Media leadership in the field of event and experiential marketing, fitting well with our ongoing strategies in digital, sports and entertainment marketing.”
Last week, Aegis acquired mobile marketing company Marvellous Mobile. Marvellous Mobile’s services cover creative, design, build, hosting and measurement (see Aegis To Acquire Mobile Marketing Company).
Related Links
