Digital Marketing Group has acquired Graphico New Media, a full service creative digital agency with skills in mobile marketing, and Hyperlaunch New Media, an award-winning digital creative marketing agency.
DMG is paying £8.6 million for Graphico and £3.5 million for Hyperlaunch.
Graphico’s core business area lies in the design, development and maintenance of web-sites, from brand extension sites to full e-commerce based applications.
Hyperlaunch’s client base includes blue-chip brands such as Universal Music, Atlantic Records, Samsung and Warner Bros. Hyperlaunch is based in Clifton, Bristol and employs 32 people.
Ben Langdon, Digital Marketing Group’s chief executive, said: “I am delighted to announce the completion of these acquisitions. The businesses will bring new expertise and skills into the group and complement further our specialist digital marketing offering. We look forward to welcoming them into the Group and working together to develop and create one of UK’s leading digital direct marketing groups.”
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