Group advertising revenues for the period were up 0.1% on a like for like basis, reflecting a decline of 1.5% for the first six months of the year and an increase of 2.7% for the four months to October.
The best performance was at the national newspaper titles the Daily Mirror, the Sunday Mirror, the People, the Daily Record and the Sunday Mail.
Advertising revenues at the nationals were up 0.9% in the 10 months to October, an improvement on a 2.3% decline in the first six months of the year.
The company’s regionals division – home to papers such as the Liverpool Echo, the Birmingham Post and the Evening Chronicle in Newcastle – saw advertising revenues remain flat for the period, after a 1% decline in the first half.
Circulation revenues across the group were up 0.8% for the 10 months to October, with a 0.9% rise at the nationals and 0.6% for the regionals.
“Whilst the advertising environment remains volatile month on month we are encouraged by the trends that are emerging,” the firm’s finance director, Vijay Vaghela, told a Morgan Stanley investor conference in Barcelona.
“The board is confident that our 2007 performance will be in line with our expectations.”
Last month Trinity Mirror announced that it would not be selling its regional news titles in the Midlands and South East, adding that it had agreed the sale of the Racing Post for £170 million.
Trinity Mirror said that it had failed to secure high enough offers for its regional titles (see Trinity Mirror Abandons Regional Paper Sell-Off).
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