Aegis has acquired CIMA Group, a multi-country market research group based in Latin America.
CIMA was founded in Chile in 1994, and is headquartered in Santiago, Chile. Today it is a leading independent market research business with full service offices in Colombia, Peru, Ecuador, Bolivia and Costa Rica.
In a statement, Aegis said that with existing Synovate offices in Brazil, Argentina and Mexico, the acquisition of CIMA gives Synovate comprehensive coverage across all major Latin American markets.
Robert Lerwill, CEO of Aegis, said: “CIMA Group will transform Synovate’s Latin America footprint in one go. It will give Synovate full coverage across all key territories and the opportunity to become a major player in a fast-growing region.
“This is an attractive business with a like-minded management team in a high-growth market. It will also support Synovate’s ambition to expand operational capacity in low cost centres.”
Earlier this year, Aegis bought the Finnish full-service digital marketing and design agency White Sheep (see Aegis Acquires Digital Marketing Agency).
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