JCDecaux saw UK revenues fall 4.7% during 2008, although the company said that it “outperformed” its domestic advertising market.
Excluding acquisitions and the impact of foreign exchange rates, the UK street furniture business enjoyed a “high single-digit” decrease in organic revenue in Q4.
UK billboard business revenues were flat in the last quarter of 2008. A spokesman for JCDecaux confirmed UK transport revenues were also flat for the second quarter in a row.
JCDecaux as a whole generated €2.17 billion in revenue during 2008, an increase of 2.9% compared with 2007. Excluding acquisitions and the impact of foreign exchange, organic revenue expansion was 6.3%.
Jean-Charles Decaux, chairman of the executive board and joint chief executive said JCDecaux delivered a “stronger than anticipated performance” in the fourth quarter, despite an “increasingly difficult economic environment”.
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