AOL’s global ad revenue was down 6% last year, and fell 18% year on year in the fourth quarter.
Parent company Time Warner’s 2008 financial results show that AOL’s Q4 revenue fell to $968 million in Q4, with falls of 27% in subscription revenue and 18% in advertising revenue.
AOL revenue declined by 20% to $4.2bn over the course of last year, with Time Warner blaming this on decreases of 31% in subscription revenue and 6% in advertising revenue.
Earlier today AOL appointed former Yahoo! executive Greg Coleman as president of its ad business Platform-A, replacing Lynda Clazirio.
Coleman will be responsible for driving branded display sales across the group, which includes AOL.com, AIM, MapQuest and Advertising.com’s third party networks.
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