The number of visitors to online retailers has jumped by 72% since the beginning of the year, according to research by MMXI Europe. The study shows that the number of unique visitors to retail sites has increased by almost two million from 2,533,000 in January to 4,366,000 in September. Despite a small number of high profile collapses in the sector, the retail category overall is on the move.
Amazon.co.uk has retained the number one position in the MMXI retail category for the entire nine months. Other sites including Amazon.com, Jungle.com, BOL.com, ShopSmart.com and beeb.com have been in the top ten over the same period. However, high street retailers are becoming more popular web destinations with Argos.co.uk and WHSmith.co.uk both appearing in the top ten in September 2000.
People spent 23 minutes on sites in the retail category in September, an increase of eight minutes since January, according to the study.
