UK Home Internet Access Grows

Those connected are also using the internet more often and for longer periods, usage in March 2001 was higher than ever before with users averaging 24 sessions over 10.5 days. The number of women using the net also rose significantly with an increase of 320,000 in the number of women visiting e-commerce sites between February and March.

Source: NetValue, April 2001.

Within the last six months, 1.4 million households went online while more than a quarter of all online households (26.6%) connected in the last year. On average, there were 1.41 active users per household in the month, taking total number of home Internet users to over the 12 million mark for the first time.

The number of people visiting directory websites has increased in the past six months, rising from 1.18 million in October 2000 to 1.67 million in March 2001 – the success of yell.com has contributed significantly to this increase. yell.com was the top directory site in March, attracting 907,000 unique visitors and dell.com was the largest advertiser, reaching 4,983 individuals with it’s online ads.