Recent research by Jupiter MMXI shows that the number of Europeans visiting automotive websites on the Internet more than doubled between April 2000 and March 2001.
Jupiter found that an increasing number of online Europeans are using the Internet to research the purchase of their next car, find the quickest route and traffic updates and to get a loan or car insurance. The reach of automotive sites in the EuropeÂÂ’s biggest Internet markets doubled from April 2000 to March 2001.
In the UK, the figure grew from 6.9% to 12.6% (1,724,000 Unique Visitors in March 2001), in France from 3.8% to 10.3% (809,000 Unique Visitors in March 2001) and in Germany from 6.8% to 15.3% (1,926,000 Unique Visitors in March 2001). In these markets the audience of automotive sites in March 2001 was more than 70% male and aged 25-34.
