The report included 47 countries and examined various criteria by which to guage the potentional of each, these included the number of financial transactions generated in each, literacy and education rates, market potential and globalization practices and their technological sophistication.
“Despite the cooling of the global economy and digital divide problems in many countries, e-commerce development is moving forward in the majority of countries surveyed,” said Dr. Howard Rubin, author of the study and executive vice president and META Group research fellow. “There is still good reason for businesses that have invested heavily in e-commerce development to be optimistic in terms of international marketing.”
