US Economic Downturn Hits Online Sales
The softening economy in the US finally took its toll on online shopping last month, according to the most recent findings of Forrester Research’s Online Retail Index.
The 18th edition of the monthly survey shows that total US spending via the web decreased from $3.9 billion in May to $3.2 billion in June. The number of households shopping online dropped to 13.1 million in June from 14.8 million the previous month. Consumers spent an average of $245 per person in June, compared with $265 in May.
| US Monthly Online Sales ($bn) | ||
| 2000 | 2001 | |
| Jan | 2.8 | 3.0 |
| Feb | 2.4 | 3.4 |
| Mar | 3.0 | 3.5 |
| Apr | 3.3 | 4.3 |
| May | 3.4 | 3.9 |
| Jun | 4.0 | 3.2 |
| Jul | 4.0 | |
| Aug | 4.2 | |
| Sep | 4.2 | |
| Oct | 4.4 | |
| Nov | 6.4 | |
| Dec | 6.2 | |
| Source: Forrester Research | ||
