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B2B Magazines Advertising Shows Good Year

B2B Magazines Advertising Shows Good Year

Figures released by the Advertising Association (AA) show a buoyant year for business to business (B2B) publishers last year, according to the PPA.

The AAÂ’s 2001 Advertising Statistics Yearbook shows that classified ad revenues in business magazines increased by 10.9% year-on-year during 2000 and advertising revenue as a whole increased by more than 3%.

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