“The Yahoo!/ACNielsen Internet Confidence Index enables us to identify consumer confidence levels in an effective manner, allowing online and offline companies to better understand consumers’ perceptions of the Internet,” said Rob Solomon, vice president and general manager of Yahoo! Shopping. “The results have further confirmed what we have experienced over the last two holiday seasons; holiday shopping has become the impetus for light Internet users to shop online, many of whom in turn become regular online shoppers. The strength of the Index lies in its ability to scientifically project what type of impact different usage groups might have on overall online spending, as well as what they perceive to be barriers to e-commerce activity.”
“The five point rise shows that Internet users, even light users, are embracing shopping on-line as part of their overall shopping behaviour,” said Travyn Rhall, managing director of international research at AC Nielsen. “The e-commerce industry is evolving with peripheral online shoppers, the lighter users, women and the less educated all exhibiting significantly greater increases in intended online spending.”
