AA Forecasts Real Term Growth For UK Magazine Revenues
According to the PPA, the latest long term figures from the Advertising Association forecast that for the period to 2013, consumer magazine advertising revenue will grow in real terms by between 28% and 50% rising to between £841m and £989m.
The report ‘Long Term Advertising Expenditure Forecasts’ also predicts that, during the same period, business titles are forecast to see a real term increase of between 20% and 40%. Revenues are estimated to reach between £1,345m and £1,563m by 2013.
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