US business to business (B2B) advertising revenues declined by 23.6%, according to figures from the Business Information Network (BIN), quoted by analysts at ABN Amro yesterday. The data shows that advertising volumes fell by 21.7%.
The technology and telecommunications sectors continue to suffer the most substantial declines, with Computers down by 18.9%; software down 23.9% and telco down 42.5%. These poor market conditions will continue to negatively hit hi-tech publishers like United Business Media (UBM), warns ABN.
UBM’s CMP Media has already reported a series of profits warnings as a result of the difficult trading conditions (see Hi-Tech Advertising Deterioration Continues, Hammering CMP Media’s Profits). The latest figures from the group are shown below. UBM was also relegated from the FTSE100 yesterday due to its falling share price; it now sits in the FTSE250.
| US hi-tech publishing advertising page volumes, September 2000/2001 |
| |
|
|
|
|
|
| |
2000 pages |
2001 pages |
% Change |
2000 market share |
2001 market share |
| CMP Media |
4,492 |
2,527 |
-43.8 |
26.3 |
28.5 |
| Total market |
17,061 |
8,853 |
-48.1 |
100.0 |
100.0 |
| |
|
|
|
|
|
| Source: United Business Media, 01/11/01 |
