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Global Advertising Forecasts From ABN AMRO

Global Advertising Forecasts From ABN AMRO

The slight downgrades in European advertising forecasts (see Forecasts) has led ABN AMRO to downgrade its global forecasts slightly.

ABN Global Advertising Forecast Changes 
  2001  2002 
  Old (%) New (%) Change (pp) Old (%) New (%) Change (pp)
N America -8.2 -8.2 – -2.7 -2.7 –
France -4.1 -3.8 0.3 -2.3 -2.2 0.1
Germany -4.7 -3.8 0.9 -0.3 -0.4 -0.1
Italy -4.3 -5.0 -0.7 0.1 -0.2 -0.3
Netherlands -5.4 -5.4 – 0.2 0.2 –
Spain -11.1 -11.1 – -2.5 -2.5 –
UK  -6.1  -5.4  0.8  -1.1  -1.7  -0.6 
Europe -4.3 -4.9 -0.6 -1.0 -1.0 –
Japan -1.0 -1.0 – -3.6 -3.6 –
Asia Pacific -2.9 -2.9 – -0.6 -0.6 –
Latin America 0.0 0.0 – 0.7 0.7 –
Total  -5.3  -5.4  -0.2  -1.9  -1.9  – 
Source: ABN AMRO, December 2001
Quarterly figures show that the UK will be one of the first global markets to recover in 2002 experiencing positive growth in Q3.
Quarterly Advertising Growth Forecasts         
  Q1  Q2  Q3  Q4 
UK -9.8 -0.6 1.5 2.9
N America -7.6 -5.6 0.3 3.4
Total -7.5 -5.4 -0.2 6.2
Source: ABN AMRO, December 2001

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