Carat Knocks Zenith From Top Of UK Media Agency League
Carat has usurped Zenith Media’s position at the top of the league of UK buying agencies, pulling Zenith from the number one spot for the first time in ten years.
According to 2001 full year billings figures from ACNielsen MMS, Carat’s aggregated billings shot up 9.7% year on year to reach £569.3 million. Zenith’s fell by over £100 million during the period, to £505.4 million.
| UK buying agency league table | ||
| Rank | Buyer | Billings |
| 1 | Carat | 569.3 |
| 2 | Zenith | 505.4 |
| 3 | Mediacom | 485.3 |
| 4 | Mindshare | 446.5 |
| 5 | Initiative Media | 331.4 |
| 6 | Starcom Motive | 296.4 |
| 7 | MediaVest | 273.6 |
| 8 | PHD | 254.6 |
| 9 | OMD UK | 248.2 |
| 10 | Universal McCann | 231.6 |
| Source: ACNielsen MMS | ||
Figures for OMD UK exclude the £58.8 million billings for BMP Solutions in Media, which merged into OMD in January 2001..
