UK Adspend To Fall 4.6% In 2001, With Return To Growth In 2002, Says AA
Total advertising spend in the UK fell by 6.5% year on year in Q3 2001, down from £2.9 billion to £2.7 billion, according to data compiled by the Advertising Association (AA).
The AA forecasts that total display advertising – excluding cinema, direct mail and directories, for which data are unavailable – will decline by 4.6% in 2001, with the majority of the fall felt by the television and radio industries.
In 2002, a slight return to growth – 0.5% – is forecast, although this is still 4.2% down on 2000’s figures. Regional press shows the only positive growth of all the media this year, at 2.0% or £56 million higher than 2000. However, the industry is set to drop back again slightly in 2002, by 0.9%.
| UK Advertising Forecasts | |||||
| 2001 (£m) | YoY % Change | 2002 (£m) | % Change 2000-2002 | YoY % Change | |
| Television | 3,525 | -10.7 | 3,520 | -10.9 | -0.1 |
| Regional newspapers | 2,818 | 2.0 | 2,794 | 1.2 | -0.9 |
| National newspapers | 2,116 | -5.4 | 2,164 | -3.3 | 2.3 |
| Magazines | 1,989 | -1.5 | 1,985 | -1.7 | -0.2 |
| Outdoor & transport | 695 | -0.3 | 714 | 2.4 | 2.7 |
| Radio | 493 | -7.9 | 514 | -4.1 | 4.3 |
| Total adspend | 11,636 | -4.6 | 11,691 | -4.2 | 0.5 |
| Source: Advertising Association, 01/02 | |||||
