Due to changes in methodology,
Forrester has now revised monthly figures for 2000 in order to more accurately reflect the total number of shoppers who were buying online throughout the year. Online retail sales for 2000 totalled $42.4 billion, online retail sales for 2001 reached $47.6 billion.
“We realised we had overestimated the number of shoppers that had been projected in the latter part of 2000. Once the 2000 sales figures were amended, it supported our previous analysis that online sales were up from last year,” said Christopher Kelley, analyst at Forrester. “Despite a difficult economic time, online shopping is here to stay.”
