UK Commercial Radio Quarterly Advertising Trends And Forecasts
Advertising expenditure on UK commercial radio is expected to stand at £492 million for 2001 (excluding revenue from sponsorship and promotions), according to the latest figures from the Advertising Association.
This represents an 8.0% decline year on year, compared to a 6.4% decline across the display marketplace as a whole, with Commercial Radio achieving a 5.7% share of total display.
In Q1 2002, the sector is forecast to show a 5.0% decline, whilst Q2 shows a return to growth of 5.0%. Growth is then expected to improve throughout the year.
The figures are show in full here.
| Quarterly Commercial Radio And All Advertising Trends And Forecasts | |||||
| Radio Revenue (£m) | YoY Qr Growth | All Display Revenue (£m) | YoY Qr Growth | Quarterly Radio Share | |
| Q1 97 | 77 | 1,655 | 4.7% | ||
| Q2 97 | 87 | 1,884 | 4.6% | ||
| Q3 97 | 89 | 1,745 | 5.1% | ||
| Q4 97 | 100 | 2,001 | 5.0% | ||
| Q1 98 | 89 | 15.6% | 1,759 | 6.3% | 5.1% |
| Q2 98 | 112 | 28.7% | 2,084 | 10.6% | 5.4% |
| Q3 98 | 100 | 12.4% | 1,895 | 8.6% | 5.3% |
| Q4 98 | 118 | 18.0% | 2,183 | 9.1% | 5.4% |
| Q1 99 | 103 | 15.7% | 1,907 | 8.4% | 5.4% |
| Q2 99 | 112 | 0.0% | 2,088 | 0.2% | 5.4% |
| Q3 99 | 118 | 18.0% | 2,031 | 7.2% | 5.8% |
| Q4 99 | 131 | 11.0% | 2,398 | 9.8% | 5.5% |
| Q1 00 | 120 | 16.5% | 2,113 | 10.8% | 5.7% |
| Q2 00 | 141 | 25.9% | 2,400 | 14.9% | 5.9% |
| Q3 00 | 129 | 9.3% | 2,141 | 5.4% | 6.0% |
| Q4 00 | 145 | 10.7% | 2,501 | 4.3% | 5.8% |
| Q1 01 | 121 | 0.8% | 2,199 | 4.1% | 5.5% |
| Q2 01 | 120 | -14.9% | 2,119 | -11.7% | 5.7% |
| Q3 01 | 119 | -7.8% | 1,970 | -8.0% | 6.0% |
| Q4 01 | 132 | -9.0% | 2,284 | -8.7% | 5.8% |
| Q1 02 | 115 | -5.0% | 2,042 | -7.1% | 5.6% |
| Q2 02 | 126 | 5.0% | 2,150 | 1.5% | 5.9% |
| Q3 02 | 127 | 6.7% | 2,084 | 5.8% | 6.1% |
| Q4 02 | 147 | 11.4% | 2,453 | 7.4% | 6.0% |
| Q1 03 | 125 | 8.7% | 2,206 | 8.0% | 5.7% |
| Q2 03 | 137 | 8.7% | 2,328 | 8.3% | 5.9% |
| Q3 03 | 139 | 9.4% | 2,247 | 7.8% | 6.2% |
| Source: Advertising Association, December 2001 | |||||
