UK Advertising Growth Forecasts From Zenith Media
Latest figures from Zenith Media forecast an increase of 5.1% for commercial radio advertising this year compared to a 0.7% increase for all advertising in the UK. These gains, in both revenue and share are expected to continue into next year before tailing off in 2004.
The figures from Zenith are not as optimistic as recent Advertising Association forecasts (Long Term UK Commercial Radio Revenue Forecasts) but suggest that commercial radio will recoup losses made last year and improve market share in 2002.
| UK Advertising Forecasts From Zenith Media, Including Commercial Radio Breakdown | |||||
| Commercial Radio Revenue (£m) | Yr-on-Yr Growth | All Ad Revenue (£m) | Yr-on-Yr Growth | Radio Share | |
| 1999 | 395 | 9,577 | 4.1% | ||
| 2000 | 455 | 15.2% | 10,459 | 9.2% | 4.4% |
| 2001 | 448 | -1.5% | 10,043 | -4.0% | 4.5% |
| 2002 | 471 | 5.1% | 10,113 | 0.7% | 4.7% |
| 2003 | 499 | 5.9% | 10,409 | 2.9% | 4.8% |
| 2004 | 519 | 4.0% | 10,740 | 3.2% | 4.8% |
| Source: Zenith Media, December 2001 | |||||