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PPA Members Indicate Imminent Charges For Online Content

PPA Members Indicate Imminent Charges For Online Content

Results of a PPAi member survey indicate that 66% of respondents are intending to charge for online content in the near future compared to 26% who said ‘no’ and 8% who are still undecided.

Robin Wood, electronic publishing director, CMP Information said: “The issue of whether to charge for content has been a talking point for several months. I believe that the question isn’t whether online publishers should charge, as those who have chargeable content probably already know it. The question for online publishers is how do they charge? There are several mechanisms that allow companies to charge for content – the big question now is which service suppliers are going to succeed?”

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