Merrill Lynch Forecasts ‘Lag’ In Ad Upturn
According to its latest forecasts, Merrill Lynch believes that advertising revenue will continue to decline in 2002, lagging behind the economic recovery by some 3-6 months.
| Advertising Forecasts From Merrill Lynch | ||
| 2002 | 2003 | |
| Global | -2.1% | 3.9% |
| US | -1.5% | 4.0% |
| Europe | -1.5% | 4.7% |
| Asia-Pacific | -4.0% | 1.7% |
| Latin America | -2.0% | 8.0% |
| Source: Merrill Lynch, April 2002 | ||
