Magazines in Australia managed to hold a 6.8% share of adspend throughout 2001, despite overall media declining by AUS$566 million – a 6.2% drop from 2001 to AUS$8.4 billion, according to data from the Commercial Economic Advisory Service of Australia (CEASA), as reported by FIPP.
Magazines’ 6.8% share of the market represents AUS$566 million, which although down from the record figure of AUS$604 million in 2000, is still up on the preceding 1999 result of AUS$554 million, says FIPP.
Television and newspapers both dropped their share of the national adspend while radio enjoyed a modest increase, says the report.
