US online advertising fell by 18.0% to $1.55 billion in the first quarter of 2002, according to a new report from the Internet Advertising Bureau.
The figures, produced in association with PricewaterhouseCoopers, showed that online advertising revenues were down 6.5% when compared with Q4 2001. However, the IAB has played this down, claiming that the decline was consistent with various other media sectors.
“All ad sectors are currently in flux, with some sectors reporting positive gains while others continue to note declines,” said Greg Stuart, President & CEO of the Internet Advertising Bureau.
Recent research from CMR found that cable television, magazines and national newspapers all experienced significant year on year falls in advertising revenue in the first quarter of 2002 (see Slight US Advertising Rise In Q1, Signs Of Further Slow Recovery).
