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Europe’s Mobile Market Ripe For Gaming

Europe’s Mobile Market Ripe For Gaming

Revenues from mobile gaming are predicted to top ₏500 million in Western Europe this year with the UK contributing ₏75 million to this total.

A study entitled How to make money on Mobile Services identifies four different forms that mobile gaming is likely to take. These are classic/arcade style games, betting/lotto games, TV voting and interaction with game shows.

Strand Consult, which published the report, estimates that the Western European market will be worth ₏4 billion in 2005 with the UK’s share set to rise to ₏520 million.

The research follows the launch of Nokia’s N-Gage, a handheld games platform designed to compete with the Ninetendo Gameboy.

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