US business to business (B2B) print advertising witnessed a turnaround in fortunes in January, with spend rising by 2.9% year on year to $619.1 billion, according to the latest figures from American Business Media (ABM).
The group says the growth supports its forecast of a 3% rise in B2B print adspend for the first quarter of 2003, although the war could delay this growth until the second half. A rise of 3% is also predicted for the full year.
Whilst dollar spend rose in January, advertising page volumes continued to fall, down by 5.4%, although the automotive, travel, retail and computers categories were up.
US Business To Business Adspend By Sector, January 2003
January
Revenue ($000s)
Year On Year Change
Finance, Business & Advertising
117,656
2.2%
Telecommunications
10,716
-38.9%
Computers
40,185
3.2%
Software
50,701
-8.5%
Manufacturing & Elec. Equip.,Mat’s & Components
40,697
-13.5%
Drugs & Toiletries/PERQ
80,224
10.1%
Horticulture & Farming
14,239
-18.5%
Services, Direct Response, Classified
111,405
3.4%
Retail
50,097
18.2%
Home & Building
50,884
11.3%
Automotive
25,834
32.8%
Travel
26,427
21.3%
Total
619,066
2.9%
Source: American Business Media, March 2003
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