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Films And Video Downloaded By 5% Of Europeans, Finds Forrester

Films And Video Downloaded By 5% Of Europeans, Finds Forrester

Films and videos are downloaded from the internet by 5% of online European consumers, with the UK slightly below the average at 3%, according to data compiled by Forrester Research.

Downloading of video content is most prevalent in the technologically switched-on Sweden, where 8% of web users access this kind of content.

After Sweden, it is the countries with relatively low online penetrations which have a higher proportion of downloaders, including Spain (7%), France (6%) and Italy (5%). This is because these countries have a higher penetration of high-speed, broadband networks which are proving the principal driver for downloading of video files.

The research shows that 86% of downloaders have a broadband system, with just 14% using a dial-up connection.

Percentage Of Film & Video Downloaders By Country/Access Point 
   
  Percentage 
Sweden 8
Spain 7
Germany 7
France 6
Italy 5
Netherlands 5
UK 3
Europe  5 
   
From home 94
From work 38
Other location 28
Source: Forrester Research, March 2003 

The male student Forrester typifies the movie and video downloader as a male student. “Picture a small rented apartment filled with the latest electronic gadgets, beer cans and pizza boxes. And there you see today’s downloader – a young, male student, entertained by downloaded movies and music on his PC,” says the report.

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