Half Of Online US Homes To Use Internet Banking By 2007
More than one quarter of US households bank online and this is forecast to rise to 38.7% by 2007, according to eMarketer’s new report Interactive Banking In The US: Making the Most Of A Multi-Channel World.
The group says that in 2003 there were 27.8 million homes using internet banking. This is 26.1% of all households and 39.5% of online households. The report predicts that by 2007 this will have risen to 38.7% of all households and 50.6% of online homes.
David Hallerman, a senior analyst at eMarketer, says that although the internet is increasingly becoming a mainstream channel amongst US banking customers, it will take a major adoption of online services by consumers for the sector to become ‘the potential profit centre it promises to be’.
