US Online Advertising Revival Continues In Q2
US online advertising revenues continued to show a return to growth during the second quarter of the year, with expenditure up by 14% year on year, according to the latest report from the Internet Advertising Bureau (IAB), compiled by PricewaterhouseCoopers (PwC).
“For the third quarter in a row, revenue figures mirror the reality of the marketplace, which includes advertiser success and revolutionary research that proves online advertising’s effectiveness. Our prognosis for a continued and steady recovery is being realised and the outlook remains bright. With Internet usage and broadband adoption continuing to escalate, marketers are throwing their weight and dollars behind interactive advertising,” says Greg Stuart, president and CEO of the IAB.
| US Internet Advertising Revenue Trends | ||
| Revenue ($m) | YoY Growth (%) | |
| Q1 2001 | 1,872 | -3% |
| Q2 2001 | 1,848 | -12% |
| Q3 2001 | 1,773 | -10% |
| Q4 2001 | 1,641 | -23% |
| Q1 2002 | 1,520 | -19% |
| Q2 2002 | 1,458 | -21% |
| Q3 2002 | 1,451 | -18% |
| Q4 2002 | 1,580 | -4% |
| Q1 2003 | 1,632 | 11% |
| Q2 2003 | 1,660 | 14% |
| Source: IAB/PwC | ||
