Revised US Advertising Forecasts From Jack Myers
The newly updated advertising spend, growth and share forecasts from Jack Myers Report are shown below. For a comparison of all the latest advertising forecasts click here.
| US Advertising Growth, Spend & Share Forecasts By Medium 2002-04 | |||||||||
| Medium | 2002 | 2003 | 2004 | ||||||
| % Growth | Spend ($m) | % Share | % Growth | Spend ($m) | % Share | % Growth | Spend ($m) | % Share | |
| Newspapers | -1.0 | 43,857 | 26.7 | 2.0 | 44,734 | 26.5 | 3.2 | 46,166 | 25.8 |
| Broadcast Networks | 6.0 | 15,985 | 9.7 | 2.2 | 16,336 | 9.7 | 5.6 | 17,251 | 9.6 |
| Local & National Spot TV | 11.9 | 24,034 | 14.6 | 1.2 | 24,322 | 14.4 | 9.8 | 26,706 | 14.9 |
| Broadcast Syndication | 5.0 | 2,693 | 1.6 | 3.8 | 2,796 | 1.7 | 4.5 | 2,921 | 1.6 |
| Radio | 4.5 | 19,228 | 11.7 | 1.8 | 19,574 | 11.6 | 6.0 | 20,749 | 11.6 |
| Yellow Pages | 3.0 | 13,977 | 8.5 | 1.0 | 14,117 | 8.3 | 0.0 | 14,117 | 7.9 |
| Magazines | 1.5 | 16,456 | 10.0 | 6.8 | 17,575 | 10.4 | 7.6 | 18,911 | 10.6 |
| Network Cable TV | 5.3 | 12,500 | 7.6 | 7.0 | 13,375 | 7.9 | 9.6 | 14,659 | 8.2 |
| Local/Regional Cable TV | 15.6 | 4,100 | 2.5 | 12.5 | 4,613 | 2.7 | 15.0 | 5,304 | 3.0 |
| Online | -9.7 | 6,500 | 4.0 | -3.8 | 6,251 | 3.7 | 3.8 | 6,489 | 3.6 |
| Outdoor | 1.0 | 5,186 | 3.2 | 4.0 | 5,394 | 3.2 | 3.0 | 5,556 | 3.1 |
| Total Advertising | 3.2 | 164,517 | 100.0 | 2.8 | 169,087 | 100.0 | 5.8 | 178,829 | 100.0 |
| Source: Jack Myers Report, December 2003 | |||||||||
| US Advertising Growth, Spend & Share Forecasts By Medium 2005-06 | ||||||
| Medium | 2005 | 2006 | ||||
| % Growth | Spend ($m) | % Share | % Growth | Spend ($m) | % Share | |
| Newspapers | 0.4 | 46,350 | 25.4 | 1.8 | 47,185 | 24.7 |
| Broadcast Networks | 2.0 | 17,596 | 9.6 | 2.8 | 18,089 | 9.5 |
| Local & National Spot TV | 0.0 | 26,706 | 14.6 | 6.0 | 28,308 | 14.8 |
| Broadcast Syndication | 3.0 | 3,009 | 1.6 | 4.0 | 3,129 | 1.6 |
| Radio | 2.0 | 21,164 | 11.6 | 4.8 | 22,179 | 11.6 |
| Yellow Pages | 0.2 | 14,145 | 7.7 | 1.0 | 14,287 | 7.5 |
| Magazines | 3.0 | 19,478 | 10.7 | 4.0 | 20,257 | 10.6 |
| Network Cable TV | 6.2 | 15,568 | 8.5 | 7.0 | 16,658 | 8.7 |
| Local/Regional Cable TV | 12.0 | 5,941 | 3.3 | 18.0 | 7,010 | 3.7 |
| Online Traditional | 8.3 | 7,027 | 3.8 | 16.2 | 8,167 | 4.3 |
| Outdoor | 1.0 | 5,611 | 3.1 | 2.0 | 5,723 | 3.0 |
| Total Advertising | 2.1 | 182,595 | 100.0 | 4.6 | 190,993 | 100.0 |
| Source: Jack Myers Report, December 2003 | ||||||
