US technology publishing advertising page volumes declined by 15.4% during December 2003, according to the latest figures from United Business Media (UBM).
Breaking with historical trends, UBM’s CMP Media division underperformed the market, registering a 16.5% decline in ad pages over December 2002. Consequently, CMP’s market share decreased from 26.7% to 26.4% year on year for the month.
Across the whole of 2003, the technology publishing market saw a 13.7% decline in pages, whilst CMP saw a fall of just 8.8% in its continuing titles. This pushed CMP’s full year market share up from 27.4% to 28.9%.
