US Online Advertising Spend Hits $7.2bn In 2003
Online advertising in the US hit $7.2 billion in 2003, after a record 38% rise in the fourth quarter, according figures just published by the Internet Advertising Bureau (IAB).
“I’m not at all surprised at these revenue numbers,” enthused Greg Stuart, president and CEO of the IAB. “Based on sound business principles the industry has grown up and become a great competitive advantage for those marketers who have been paying attention.”
The figures are compiled on behalf of the IAB by PricewaterhouseCoopers (PwC). Tom Hyland, chair of PwC’s New Media Group, said: “The consistent revenue growth signals, in part, the increased adoption of broadband. Combined with the evolution of emerging ad formats, including search, the growing health of the online medium and its proven advertising effectiveness bode well for sustainable revenue growth.”
The Q4 2004 and full year online ad revenue figures are estimates based on compiling and aggregating data from the top 15 online ad sellers. The results were then extrapolated to calculate the total estimated industry revenue figure. The final full report covering Q4 and full-year data is scheduled to be released in early April 2004.
| US Internet Advertising Revenue Trends | ||
| Revenue ($m) | YoY Growth (%) | |
| Q1 2001 | 1,872 | -3% |
| Q2 2001 | 1,848 | -12% |
| Q3 2001 | 1,773 | -10% |
| Q4 2001 | 1,641 | -23% |
| Q1 2002 | 1,520 | -19% |
| Q2 2002 | 1,458 | -21% |
| Q3 2002 | 1,451 | -18% |
| Q4 2002 | 1,580 | -4% |
| Q1 2003 | 1,632 | 11% |
| Q2 2003 | 1,660 | 14% |
| Q3 2003 (e) | 1,741 | 20% |
| Q4 2003 (e) | 2,180 | 38% |
| Source: IAB/PwC, February 2004 | ||
