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US Business Press Advertising Nudges Up 1% In November

US Business Press Advertising Nudges Up 1% In November

Business press advertising expenditure in the US rose by 1.1% during November, although page volumes were down by 3.7%, according to the latest data from American Business Media (ABM). In the year to date spend was up slightly by 0.6% and pages were down by 3.5%.

“We are encouraged by the performance of the telecommunications category, which has seen double-digit growth for two consecutive months,” said Gordon Hughes, president of ABM. “However, November overall was weaker than expected. As we go into the new year, we are hopeful that the growth in telecommunications Â- formerly a lagging category Â- is a harbinger of a more robust 2004.”
US Business To Business Adspend By Sector, November 2003 
         
  Nov-03  Year To November 
  Revenue ($000)  Year On Year Change  Revenue ($000)  Year On Year Change 
Finance, Business & Advertising 169,003 3.2% 1,540,108 -1.9%
Telecommunications 29,935 37.1% 199,161 -14.8%
Computers 62,095 -12.5% 503,324 -12.5%
Software 66,479 -9.4% 651,849 -10.8%
Manufacturing & Elec. Equip.,Mat’s & Components 50,011 -13.7% 559,414 -8.2%
Drugs & Toiletries/PERQ 90,625 -2.6% 970,052 5.3%
Horticulture & Farming 14,039 3.1% 143,981 4.7%
Services, Direct Response, Classified 157,104 18.3% 1,543,793 10.9%
Retail 65,772 -2.3% 624,120 8.5%
Home & Building 51,474 -4.4% 537,464 1.0%
Automotive 46,981 5.9% 451,635 25.1%
Travel 45,881 -2.9% 376,084 -8.9%
Total  849,399  1.1%  8,100,983  0.6% 
Source: American Business Media, January 2004 

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