Business press advertising expenditure in the US rose by 1.1% during November, although page volumes were down by 3.7%, according to the latest data from American Business Media (ABM). In the year to date spend was up slightly by 0.6% and pages were down by 3.5%.
“We are encouraged by the performance of the telecommunications category, which has seen double-digit growth for two consecutive months,” said Gordon Hughes, president of ABM. “However, November overall was weaker than expected. As we go into the new year, we are hopeful that the growth in telecommunications Â- formerly a lagging category Â- is a harbinger of a more robust 2004.”
| US Business To Business Adspend By Sector, November 2003 |
| |
|
|
|
|
| |
Nov-03 |
Year To November |
| |
Revenue ($000) |
Year On Year Change |
Revenue ($000) |
Year On Year Change |
| Finance, Business & Advertising |
169,003 |
3.2% |
1,540,108 |
-1.9% |
| Telecommunications |
29,935 |
37.1% |
199,161 |
-14.8% |
| Computers |
62,095 |
-12.5% |
503,324 |
-12.5% |
| Software |
66,479 |
-9.4% |
651,849 |
-10.8% |
| Manufacturing & Elec. Equip.,Mat’s & Components |
50,011 |
-13.7% |
559,414 |
-8.2% |
| Drugs & Toiletries/PERQ |
90,625 |
-2.6% |
970,052 |
5.3% |
| Horticulture & Farming |
14,039 |
3.1% |
143,981 |
4.7% |
| Services, Direct Response, Classified |
157,104 |
18.3% |
1,543,793 |
10.9% |
| Retail |
65,772 |
-2.3% |
624,120 |
8.5% |
| Home & Building |
51,474 |
-4.4% |
537,464 |
1.0% |
| Automotive |
46,981 |
5.9% |
451,635 |
25.1% |
| Travel |
45,881 |
-2.9% |
376,084 |
-8.9% |
| Total |
849,399 |
1.1% |
8,100,983 |
0.6% |
| Source: American Business Media, January 2004 |
