The total number of WAP page impressions viewed in the UK reached 1.2 billion during January, according to new figures from the Mobile Data Association (MDA). This is an increase of almost 200 million compared to December and is the highest monthly figure yet recorded.
There are now a total of 38 million WAP page immpressions viewed each day, more than double the figure recorded in January 2003.
During 2003 overall, 9.2 billion WAP pages were recorded and MDA predicts that growth will continue to rise to an estimated 13 billion for 2004.
MDA chairman Mike Short said that as WAP content gets richer it is finding new audiences. “Increasingly, mobile operators are partnering with companies in the news and sports arenas to provide more compelling content and improved ease of navigation around mobile internet sites,” he said. “They are also focussing on a much wider audience, and users interested in services such as flight and train timetables can expect to see more content available to them on their mobile phones as these partnerships develop.”
