Nearly 75% of people in the US now have internet access at home, up from 66% last year says a new report from Nielsen//NetRatings.
The report
Global Standard For Internet Audience Measurement And Analysis shows that three out of four (204.3 million) people, aged two and over in the US have home web access.
Kenneth Cassar, director of strategic analysis, Nielsen//NetRatings said: “In just a handful of years, online access has managed to gain the type of traction that took other media decades to achieve.”
82% of women aged 35-54 surf the web, this is more than any other group, followed by 80% of men of the same age. Cassar added: “Women make the majority of purchases and household decisions, so it’s no surprise that they are utilising the internet as a tool for daily living.”
| Internet Access Penetration (US, Home) |
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| Gender |
Age Group |
Persons with web access |
Total persons in US |
Internet penetration % |
| Male & Female |
55+ |
40,077 |
63,260 |
63.4 |
| Female |
35-54 |
34,614 |
42,350 |
81.7 |
| Male |
35-54 |
32,388 |
40,370 |
80.2 |
| Female |
25-34 |
14,114 |
18,340 |
77.0 |
| Male |
25-34 |
13,859 |
18,320 |
75.6 |
| Male & Female |
18-24 |
20,177 |
26,900 |
75.0 |
| Male & Female |
2-17 |
49,078 |
63,270 |
77.6 |
| Source: Nielsen//NetRatings, April 2004 |
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