Broadband internet is expected to continue growing in the US during 2004 with 8.5 million homes forecast to switch to a high speed connection says Strategy Analytics.
The report,
Broadband In The US: Service Provider Strategies In A Changing Market says that cable modem will account for 5.2 million of the new subscribers, while 2.9 million will add DSL service and 400,000 homes use alternate broadband access technologies such as fibre, wireless and two-way satellite services.
Changes are expected in the way that telephone and cable TV companies compete to deliver broadband. While lower prices and branded content have helped DSL attract first-time customers making the switch from dial-up to broadband, cable operators can target a wider range of consumers by delivering faster access speeds and multi-service bundles.
James Penhune, director of Strategy Analytics’ Broadband Media & Communications said: “Cable’s combination of higher access speeds, wider availability and more compelling bundles lets the leading operators target several classes of consumers. These include new users as well as a growing number of consumers seeking advanced video services such as High Definition TV (HDTV) and Video On Demand (VOD).
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