Billetts Predicts TV Revenue To Lead 2005
UK TV revenue is predicted to grow by 4% year on year in 2005, according to forecasts released by media consultancy agency, Billetts.
This confirms a report by PricewaterhouseCoopers, commissioned by Government regulator Ofcom, predicting UK advertising expenditure to be fuelled by multi-channel broadcasters as traditional commercial channels become constrained by the success of their digital counterparts (see Multi-Channel TV Predicted To Lead Adspend).
Inflation for TV advertisers is expected to be minimal in 2005, with Billets predicting only a 1% increase, keeping TV value below 1997 prices.
Data released by media agency Starcom UK show that TV advertising revenue is growing at the fastest rate since 2000, enjoying a 14.5% increase compared to the same period in 2004 (see TV Ad Revenue At 5 Year High).
Billetts predicts that tabloid circulations will decline in 2005, continuing the downwards spiral from 2004’s disappointing performance for the dailies.
Overall print revenue is forecast to rise by 2% in 2005, with colour revenue predicted to increase by 6% and mono revenue to drop by 2%.
