Nielsen Shows Adspend Up By 5.7% In First Half Of 2005

Adspend increased in almost all reported media, with Spanish-Language TV, Cable TV leading the way, enjoying growth of 15% and 13.1% respectively. The internet also reported a healthy performance in the first half of the year, up by 12.6% compared to the same period last year.

Commenting on the market, Jeff King, managing director of Nielsen Monitor-Plus said: “Ad spending continues to strengthen in 2005, with the second quarter outpacing the first. In particular, spending for the Top 100 Spot Television markets was down in the first quarter, but bounced back to a 3.1% gain in the second.”

Adspend for the top ten companies reached $9.5 billion in the first half of the year, an increase of 7.5% compared to this time last year. Despite DaimlerChrysler cutting spend back by 7.8%, automotive companies as a whole however, showed healthy gains, accounting for $3.8 billion in advertising expenditure.

The top ten categories reached $21 billion in adspend in the first six months of 2005, an 5.4% rise compared to 2004, with the credit card industry remaining the fastest growing in terms of percent increase over last year (see Nielsen Shows US Adspend Up By 2.4% In Q1 2005).