Online Adspend Over Takes Outdoor
Online advertising expenditure has overtaken outdoor adspend for the first time this year, reaching £490.8 million in the first half of 2005, an increase of 62%, according to new figures from PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC).
In the twelve months to June 2005, online advertising was shown to have grown by £357.8 million to hit £864.6 million, resulting in internet advertising being in line to become a £1 billion medium by the end of 2005.
According to PwC and WARC, display advertising accounts for 33% of online revenue, with search at 40.2% and classified holding a 26.8% share. Display and search revenues have risen by 68% and 73% respectively year on year.
The figures also show that radio revenue was in first half of 2005 was down by nearly £10 million year on year, at £305.7 million, while press advertising reached £1.8 billion, up 13 million on 2004. TV was also shown to have enjoyed growth, rising by £600 million year on year, to top £2.004.5 billion.
PwC and WARC’s figures confirm their predictions earlier this year about the strength of online, with the medium continuing the strength that it displayed in 2004 (see Online Adspend Overtakes Radio 2004).
