Advertising expenditure in the UK rose by 4.2% in 2005, reflecting increases in most major media, with the internet leading the way, enjoying year on year growth of 23%.
According to new figures from Nielsen Media Research, Spanish-language and cable TV followed the internet in terms of adspend growth in 2005, rising by 17% and 11% respectively.
Local and national consumer magazine advertising also rebounded in 2005, seeing an increase of 10% compared to the same time in 2004.
Despite this solid performance, Nielsen claim the top ten advertisers spend just $17 billion in 2005, up just 0.3% from 2004.
Adspend in the ten largest industry categories enjoyed a more solid performance however, rising by 5.4% year on year, hitting $17 billion.
Nielsen’s figures are more optimistic than earlier ones from TNS Media Intelligence, claiming that US adspend rose by 3% year on year in 2005, reaching $143.3 billion (see Freeview To Overtake Sky By 2010).
Like Nielsen, TNS Media Intelligence found that the majority of the 19 media measured by TNS MI experienced growth during 2005, with internet display advertising enjoying the largest gain, up by 13.3% year on year to $8.3 billion.
| |
| US Adspend By Media, 2005 (%vs 2005) |
| Internet |
23.3 |
| Spanish-language TV |
16.9 |
| Cable TV |
11 |
| Local magazine |
10.1 |
| Outdoor |
7.3 |
| National magazine |
6.7 |
| B2B magazines |
3.5 |
| Spot TV DMAs 1-100 |
1 |
| Coupon |
-0.7 |
| Local newspaper |
-0.9 |
| Network radio |
-0.1 |
| Spot TV DMAs 101-210 |
-1.5 |
| Network TV |
-1.5 |
| National newspaper |
-4.7 |
| Total |
4.2 |
| Source: Nielsen Monitor Plus, March 2006 |
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