The mainstream emergence of the internet in the past decade has not had the adverse affect on magazine publishing that had been predicted, as many titles expand their brands online.
The industry has enjoyed a 22% increase in the number of titles on the market and a 54% increase in consumer spend, according to the PPA.
586 new titles were launched in 2005 alone and advertising spend has grown by 33%, with World Advertising Research Centre predicting that ad spend will increase by £486 million every year until 2017.
Phil Cutts, director of marketing, PPA Marketing, said: “The internet has proved to be a great complementary medium with many titles adding breadth to their offering by expanding their brands online – such as FHM.com, the UK’s largest male portal, which has enabled FHM to deliver unique content and create online communities, adding real value for consumers.
“These figures reiterate what we in the magazine business have all known for a long time – that the industry is in rude health. The success of the industry is further reinforced by the growing trend for newspaper publishers attempting to break into magazine publishing – they wouldn’t bother if it were a declining industry!”
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