In the US, local ad dollars for April fell 4% from the same period last year, according to the Radio Advertising Bureau (RAB) current revenue report.
In addition, the grand total spot and non-spot dollars dropped 4% when compared to April 2005. National ad sales figures fell the most, by 7% from April 2005.
Year-on-year radio revenue was boosted by minor growth spurts from the early part of 2006. Non-spot revenue for January through April 2006 did well, with a 9% increase over the same months of 2005.
| RADIO ADVERTISING BUREAU INDEX OF RADIO REVENUE POOL NUMBERS |
| |
| |
APR 05-APR 06 |
|
JAN-APR 06 v JAN-APR 05 |
| |
| Local Revenue |
|
Local Revenue |
|
| |
| All Markets |
-4% |
All Markets |
-2% |
| |
| Local Ad Sales Index |
134.4 |
Local Ad Sales Index |
138.8 |
| |
| National Revenue |
|
National Revenue |
|
| |
| All Markets |
-7% |
All Markets |
0% |
| |
| National Ad Sales Index |
122.1 |
National Ad Sales Index |
145.1 |
| |
| Local & Nat’l Revenue |
|
Local & Nat’l Revenue |
|
| |
| All Markets |
-5% |
All Markets |
-2% |
| |
| Combined Ad Sales Index |
131.6 |
Combined Ad Sales Index |
140.2 |
| |
| Non-Spot Revenue |
|
Non-Spot Revenue |
|
| |
| All Markets |
8% |
All Markets |
9% |
| |
| Grand Total Revenue |
|
Grand Total Revenue |
|
| |
| All Markets |
-4% |
All Markets |
-1% |
| |
| Source: Radio Advertising Bureau, June 2006 |
| |
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