Top Web Properties For November
Microsoft Sites ranked as the most-visited web property in the UK in November, followed closely by Google sites, according to new research from comScore Networks.
“As expected, due to the holiday shopping season, the sites posting the strongest gains versus last month were predominantly online retailers, with GUS (Argus) leading the pack, up 24% from October to November.”
| Top 20 Online Properties by UK Unique Visitors, Age 15+ | |||
| November 2006 | |||
| Total UK – Home and Work Locations* | |||
| Source: comScore World Metrix | |||
| Oct-06 (000) | Nov-06 (000) | Percentage Change | |
| Total UK Internet Audience, Age 15+ | 29,553 | 29,498 | 0% |
| Microsoft Sites | 24,798 | 24,976 | 1% |
| Google Sites | 24,816 | 24,911 | 0% |
| eBay | 19,905 | 20,686 | 4% |
| Yahoo! Sites | 19,474 | 19,862 | 2% |
| BBC Sites | 16,339 | 16,386 | 0% |
| Amazon Sites | 12,386 | 13,648 | 10% |
| Time Warner Network | 12,990 | 12,977 | 0% |
| Ask Network | 11,771 | 11,790 | 0% |
| Fox Interactive Media | 9,245 | 10,005 | 8% |
| Wikipedia Sites | 8,630 | 9,297 | 8% |
| GUS | 6,993 | 8,652 | 24% |
| Apple Computer, Inc. | 7,528 | 7,984 | 6% |
| YOUTUBE.COM | 7,252 | 7,942 | 10% |
| British Sky Broadcasting (BSkyB) | 7,604 | 7,759 | 2% |
| Tesco Stores | 6,674 | 7,459 | 12% |
| DMGT | 7,958 | 7,420 | -7% |
| CNET Networks | 6,879 | 7,298 | 6% |
| France Telecom | 6,906 | 7,149 | 4% |
| MULTIMAP.COM | 6,964 | 6,712 | -4% |
| NTL | 6,663 | 6,376 | -4% |
| * Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. | |||
ComScore adds that once again retail sites dominated the list of top 20 gaining sites in the UK, representing three quarters of the list in November.
In fact, says comScore, 12 of the top 13 gainers were shopping sites, led by Boots Plc with 2.7 million visitors (a 65% increase) and ToysRus Sites with 2.6 million visitors (a 63% increase).
| Top 20 Gaining Properties by Percentage Change in U.K. Unique Visitors* | |||
| November 2006 vs. October 2006 | |||
| Total UK Visitors, Age 15+ Home and Work Locations** | |||
| Source: comScore World Metrix | |||
| Oct-06 (000) | Nov-06 (000) | Percentage Change | |
| Total UK Internet Audience, Age 15+ | 29,553 | 29,498 | 0% |
| Deutsche Telekom | 2,106 | 3,943 | 87% |
| Boots Plc | 1,649 | 2,725 | 65% |
| Toysrus Sites | 1,604 | 2,611 | 63% |
| HMV | 2,380 | 3,262 | 37% |
| Woolworths Group plc | 2,602 | 3,542 | 36% |
| John Lewis Partnership | 2,151 | 2,893 | 35% |
| Dixons Stores Group | 4,177 | 5,393 | 29% |
| Play.com Sites | 3,639 | 4,627 | 27% |
| Marks&Spencer | 2,445 | 3,106 | 27% |
| Wal-Mart | 2,277 | 2,870 | 26% |
| GUS | 6,993 | 8,652 | 24% |
| Arcadia Group Limited | 1,867 | 2,300 | 23% |
| Ticketmaster | 2,704 | 3,261 | 21% |
| NATIONALLOTTERY.CO.UK | 4,361 | 5,222 | 20% |
| Littlewoods Shop Direct Group | 3,888 | 4,555 | 17% |
| Netsolut | 1,804 | 2,097 | 16% |
| Sony Online | 2,840 | 3,279 | 15% |
| Kingfisher | 3,815 | 4,315 | 13% |
| ITV Sites | 3,818 | 4,285 | 12% |
| NEXT Group | 3,150 | 3,528 | 12% |
| *Ranking based on the top 100 UK properties in November 2006. | |||
| ** Excludes traffic from public computers such as internet cafes or access from mobile phones or PDAs. | |||
Recent research from Hitwise revealed that visits to retail websites increased year on year in the run up to Christmas (see Visits To Retail Websites Increase Year-On-Year).