A new report from eMarketer has been published which examines the trends which will continue to drive the growth of US internet ad spending for the next several years.
The report says that, at first glance, it appears that internet ad spending has kept pace with the online audience, as advertisers last year spent an average of $71.51 per user.
EMarketer projects that this will increase to $88.28 this year and will inch close to the $100 per user mark in 2008.
However, the high growth rate for average ad spending per user fails to match up with the impressive growth rate for overall internet ad spending, says the online analyst.
| US Ad Spending Growth Rates For Total Media, Online Advertising And Total Media Without The Internet, 2005-2010 (% Increase/Decrease v Prior year) |
| |
Total Media |
Internet |
Total Media Without Internet |
| 2005 |
2.8% |
30.3% |
1.7% |
| 2006 |
3.7% |
26.8% |
2.5% |
| 2007 |
1.4% |
15.1% |
0.6% |
| 2008 |
3.0% |
17.5% |
2.0% |
| 2009 |
-1.9% |
9.8% |
-2.8% |
| 2010 |
-1.4% |
6.8% |
-2.1% |
| Note: eMarketer benchmarks it US online advertising spending projections against the Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) data, for which the last full year measured was 2005; eMarketer benchmarks its US total media ad spending projections against the Universal McCann data, for which the last full year measured was 2005. |
| Source: eMarketer, September 2006 |
In other research, eMarketer revealed that the US remains the single largest internet market in the world with 181.9 million internet users in 2006 (see US Remains Largest Internet Market In The World)
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