A new survey has revealed that only 15% of internet users have downloaded a full-length TV programme and only 14% a whole movie.
The survey, commissioned by CacheLogic and carried out by YouGov, questioned 2,400 UK internet users and found that the most common responses when asked “What would need to be addressed for you to view or download more?” were “speed of download” and “reliability”.
When asked to imagine a video on demand service that worked quickly and easily, the overwhelming majority of respondents – 65% – said they would be “fairly interested” or “very interested” in using it. Just 13% were “not at all interested”.
Andrew Parker, CacheLogic chief technical officer, said: “Current conventional wisdom, that online viewing will only take off once it is seamlessly integrated into living room TV sets, may amount to a missed opportunity.”
“Although bridging the gap between the PC and the TV is a very good idea, the survey points to an opportunity that should be of interest to companies currently investing heavily in the race to find the video on demand “holy grail” of fully integrated TV and internet.”
A recent study by StrategyOne for Motorola’s Connected Home Solutions Division found that 45% of Europeans are now watching TV online (see 45% of Europeans Watching Television Online).
Research from USwitch.com said that the average UK broadband user spends 30 minutes a week downloading films and a further 23 minutes a week watching TV online (see IPTV To Take Off In 2007)
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