The pay TV market in the Middle East and North Africa (MENA) will grow by 36% over the next five years, according to new research from Informa Telecoms & Media.
The fourth edition of Informa Telecoms & Media’s
Middle East and Africa TV report shows that the region’s 4.5 million pay TV subscribers at the end of 2006 will grow to 6.1 million in 2012.
Informa says that much of the growth will come from Israel and Turkey, who will account for 4.2 million pay TV homes between them at end-2012.
The Informa research also discovered that, of the region’s 54.8 million TV homes, 30.5 million have a multichannel TV service – giving a 55.5% penetration rate. By 2012, that number will approach 40 million, giving 62.3% penetration.
Adam Thomas, Informa’s media research manager and author of the report, said: “The MENA TV sector is starting to benefit from market liberalisation, improving sophistication in technology and content and some signs of a more receptive stance towards foreign investment.”
The report identifies several other positive factors for the region, including: a common language and culture for much of MENA, media-friendly demographics weighted towards young adults, a tradition of high rates of TV consumption and the area’s relative wealth – driven by oil revenues.
A recent report from iSuppli said that the US pay TV market is set to increase massively over the next three years (see US Pay TV Market To See Revenue Increase).
Meanwhile, Pay TV subscriptions in Western Europe are set to grow by 31% between 2005 and 2011, according to research from Analysys (see Pay TV Subscriptions In Western Europe To Rise 31% By 2011).
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