A new report from market research company, RNCOS, has found that the global IPTV market is currently dominated by Europe but it is expected that Asia will emerge as a stronger competitor to Europe in coming years.
‘Global IPTV: Market Analysis and Forecast to 2011’ says the number of broadband subscribers in the Asia-Pacific region is expected to grow at a Compound Annual Growth Rate (CAGR) of 91% during 2006-2011.
The RNCOS report has thoroughly studied the reasons that are promoting the IPTV market in the Asia-Pacific region with special focus on the implications of regulations, penetration of personal computers and quality of broadband service.
It also discovered that only six countries from the Asia-Pacific region, namely South Korea, Hong Kong, Taiwan, Japan, Singapore and Macao, came in the world’s top 20 countries, which had good broadband penetration in 2005, as measured by the International Telecommunication Union.
But India and China, two fastest developing economies, will also be included in these six countries as the number of broadband subscriptions are rising in these countries, including rural areas. In fact, the rural areas of both the countries are offering enormous growth opportunities for the expansion of broadband. However, the Philippines is also expected to join the league soon.
A recent report from market research firm Dittberner, shows that Western Europe led the global IPTV market in the third quarter of last year.
The ‘3Q07 Global Broadband Subscriber Survey’ found that the number of global subscribers to IPTV services increased by 12% to reach 7.6mn in the third quarter of last year.
According to the report, in 2007 Western Europe held 68% of the global market, however, Asia’s market share will increase and overtake that of Western Europe in 2008 (see Global IPTV Market Shows Growth).
Informa Telecoms & Media also recently said significant growth would result in 38.4 million IPTV homes by 2012 – or more than seven times as much as the figure at the end of 2006.
Despite this acceleration, ‘IPTV – A Global Analysis’ found that only 3.1% of the world’s TV households will subscribe to an IPTV service by 2012, as the operators battle for market share against cable, satellite and DTT (see IPTV To Be In 38.4m Homes Worldwide By 2012).
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