In August, figures from the Office of National Statistics showed that 16.46 million UK households have internet access, representing 65% of households and an increase of 1.23 million households since 2007.
Of all UK households, 56% have broadband internet access, an increase from 51% in 2007, while of the UK households with internet access, 86% have a broadband connection (see
16.5m UK Households Have Internet Access).
A Deloitte report produced for the Media Guardian Edinburgh International Television Festival found that internet TV has had little impact on British viewing habits.
According to the report, only 4% of the UK population consider it “very important” to be able to receive TV via the internet, while 47% still regard it is as not important to them at all (see Internet TV “Has Had Little Impact On British Viewing Habits”).
JupiterResearch published a report which found that 28% of Europeans now regularly watch online video, more than double the rate in 2006 (see Internet TV “Has Had Little Impact On British Viewing Habits”).
The European audience for video content, fuelled by next-generation broadband connections and increased laptop ownership, will see further growth as multiple online outlets emerge, added Jupiter.
Data from Nielsen Online revealed that video websites, along with entertainment and game sites, are the most popular sites with people under the age of 23 in the UK (see Entertainment, Gaming And Video Sites Are Most Popular With Young People).
The study shows that video and student sites came out on top with 18-22 year-olds, while gaming sites are the most popular with 12-17 year-olds and under 12 prefer entertainment sites.
Coming just after the release of the Nielsen Online data, eMarketer published its revised US online video forecast, predicting that advertisers will spend $505 million online this year (see eMarketer Revises US Online Video Adspend Predictions).
eMarketer said that US online video ad spending is expected to grab only 2% of total internet ad spending and 0.7% of TV ad spending in 2008.
Staying with the US, Bango forecast that mobile web usage in the US will soon surpass the UK (see US Mobile Web Usage To Overtake UK).
Adam Kerr, VP of Bango North America, said: “The US share of the browsing market has grown as an increasing number of phones come with bigger screens and service contracts that include unlimited internet access.
“We fully expect the US will overtake the UK in this ranking as early as this month.”
Related Links
